Ken Muench is the Chief Marketing Officer for Yum! Brands. Unlike a traditional CMO, Ken acts as a master aggregator of marketing discoveries for the entire company, cracking the toughest marketing challenges globally, figuring out what is working around the world and what isn’t, and creating repeatable models to implement everywhere. To get this done, Muench leads the Collider Lab, a think tank made up of social scientists, marketing strategists, cultural trend forecasters, and data gurus. Since Yum! acquired Collider in 2013, marketing effectiveness at Yum has surged globally as the R.E.D. marketing system has been rolled out in over 140 countries.