Secret Sauce
How to Pack Your Messages with Persuasive Punch
On Sale: December 3, 2024
Price: $19.99
Book Summary
Today’s noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into compelling copy that sticks. In this easy-to-read guide, learn how to measure the persuasive impact of your message and see if it passes the SAUCE test.
About the Book
This helpful resource shows you how to transform unconvincing messages into compelling copy.
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.
This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:
- Clear examples of what works and what doesn't
- Fascinating insights from behavioral and neurological research
- Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Product Details
- ISBN: 9781400246397
- ISBN 10: 1400246393
- On Sale: December 3, 2024
- Pages: 192
- List Price: $19.99
- Trim Size: Trim size data not found for this book.
- Category 1 : BUSINESS & ECONOMICS / Business Communication / General
- Category 2 : BUSINESS & ECONOMICS / Consumer Behavior
- Category 3 : BUSINESS & ECONOMICS / Customer Relations
- Category 4 : BUSINESS & ECONOMICS / Marketing / General
- Category 5 : BUSINESS & ECONOMICS / Marketing / Multilevel
