Restoring the Soul of Business Book Cover

Restoring the Soul of Business

By Rishad Tobaccowala

On Sale: 1/28/2020

Price: $28.99

How to keep your intuition and human instinct intact in our current technological era. 

Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity.

In Restoring the Soul of Business, business leader Rishad Tobaccowala will teach you how to establish the proper balance between human creativity and data-driven insights that can lead to increased revenue, profitability, retention—and even joy—in your career and business.

You’ll learn how to:

  • Understand the benefit that can be realized by combining emotion and data, human and machine, analog and digital.
  • Spot the warning signs of data-blinded companies who are failing to innovate well.
  • Explore how organizations of various sizes and industries have successfully reoriented their thinking on how to fuse technology and humanity.
  • Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology.

 

Restoring the Soul of Business provides practical tools and techniques that every organization should implement and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

In the end, it’s the people that matter, and companies must never forget the soul that drives them.

ISBN: 9781400210671
Imprint: HarperCollins Leadership
On Sale: Jan 28, 2020
List price: $28.99
Trim Size: 1.000 in (w) x 1.000 in (h) x 1.000 in (d)
BISAC 1: BUSINESS & ECONOMICS / Organizational Behavior
BISAC 2: BUSINESS & ECONOMICS / Workplace Culture
BISAC 3: BUSINESS & ECONOMICS / Strategic Planning

Tom Parks

Rishad Tobaccowala

Biography

Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg’s, IBM, Amazon, Google, and Facebook.

How to keep your intuition and human instinct intact in our current technological era. 

Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity.

In Restoring the Soul of Business, business leader Rishad Tobaccowala will teach you how to establish the proper balance between human creativity and data-driven insights that can lead to increased revenue, profitability, retention—and even joy—in your career and business.

You’ll learn how to:

  • Understand the benefit that can be realized by combining emotion and data, human and machine, analog and digital.
  • Spot the warning signs of data-blinded companies who are failing to innovate well.
  • Explore how organizations of various sizes and industries have successfully reoriented their thinking on how to fuse technology and humanity.
  • Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology.

 

Restoring the Soul of Business provides practical tools and techniques that every organization should implement and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

In the end, it’s the people that matter, and companies must never forget the soul that drives them.

ISBN: 9781400210671
Imprint: HarperCollins Leadership
On Sale: Jan 28, 2020
List price: $28.99
Trim Size: 1.000 in (w) x 1.000 in (h) x 1.000 in (d)
BISAC 1: BUSINESS & ECONOMICS / Organizational Behavior
BISAC 2: BUSINESS & ECONOMICS / Workplace Culture
BISAC 3: BUSINESS & ECONOMICS / Strategic Planning

Tom Parks

Rishad Tobaccowala

Biography

Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He is responsible for supporting the leaders of Publicis Groupe’s largest global clients, to help these organizations grow in a revolutionary time for all businesses. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, such as Kellogg’s, IBM, Amazon, Google, and Facebook.