American Entrepreneur

The Fascinating Stories of the People Who Defined Business in the United States

by Larry Schweikart, Lynne Doti

On Sale: September 23, 2009

Price: $32.99

Book Summary

For history buffs, patriots, and business people alike, this detailed narrative spans centuries in its recounting of the fascinating successes and failures of our nation's most notable entrepreneurs to teach readers about the founding and evolution of the American economy.

About the Book

This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.

Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day.

In American Entrepreneur, you’ll learn about how:

  • Eli Whitney changed the shape of the American business landscape;
  • the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan;
  • Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace;
  • and Warren Buffett’s, Michael Milken’s, and Martha Stewart’s experience in the “New Economy” in the 1990s--and how that economy continues today.

It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and how they created the economy we enjoy today.

Product Details

  • ISBN: 9780814438596
  • ISBN 10: 0814438598
  • On Sale: September 23, 2009
  • Pages: 544
  • List Price: $32.99
  • Trim Size: 152.000mm x 229.000mm x 31.000mm
  • Category 1 : BUSINESS & ECONOMICS / Economic History
  • Category 2 : BIOGRAPHY & AUTOBIOGRAPHY / Business
  • Category 3 : BUSINESS & ECONOMICS / General
  • Category 4 : BUSINESS & ECONOMICS / Entrepreneurship
  • Category 5 : BUSINESS & ECONOMICS / Corporate & Business History