The Little Book of Big PR
100+ Quick Tips to Get Your Business Noticed
On Sale: 10/03/2014
Every business can benefit from public relations. Arm yourself with the same tactics the pros use!
About the Book
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign.
Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
- Media relations
- Social Media
- Speaking engagements
- Cause-related marketing
- Selecting a PR agency
Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
- ISBN: 9780814436219
- ISBN 10: 0814436218
- On Sale: 10/03/2014
- Pages: 128
- List Price: $12.99
- Trim Size: 127.000mm x 178.000mm x 7.000mm
- Category 1 : BUSINESS & ECONOMICS / Public Relations
- Category 2 : SELF-HELP / Communication & Social Skills
- Category 3 : BUSINESS & ECONOMICS / Marketing / General
- Category 4 : BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
- Category 5 : COMPUTERS / Web / Social Networking