True Alignment

Linking Company Culture with Customer Needs for Extraordinary Results

by Edgar Papke

On Sale: 12/11/2013

Price: $29.95

Book Summary

If the organization alignment is off, nothing else matters. Get the entire team on the same page before it’s too late.

About the Book

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of each and every member of the organization.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. Readers will learn how to:• Decipher customer expectations• Define the brand as a solution to the customer's needs • Turn the unique selling proposition into the mission • And much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

Product Details

  • ISBN: 9780814433362
  • ISBN 10: 0814433367
  • Imprint: AMACOM
  • On Sale: 12/11/2013
  • Pages: 240
  • List Price: $29.95
  • Publisher: AMACOM
  • Publication Date: 12/11/2013
  • Trim Size: 159.000mm x 235.000mm x 25.000mm
  • Weight: 494.000gr
  • Category 1 : BUSINESS & ECONOMICS / Management
  • Category 2 : BUSINESS & ECONOMICS / Customer Relations
  • Category 3 : BUSINESS & ECONOMICS / Organizational Behavior
  • Category 4 : BUSINESS & ECONOMICS / Workplace Culture