Building a StoryBrand
Clarify Your Message So Customers Will Listen
On Sale: 10/10/2017
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
About the Book
Seven proven elements of powerful stories that will dramatically improve the way you connect with your customers and drastically grow your business.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
- ISBN: 9780718033323
- ISBN 10: 0718033329
- Imprint: HarperCollins Leadership
- On Sale: 10/10/2017
- Pages: 240
- List Price: $24.99
- Publisher: HarperCollins Leadership
- Publication Date: 10/10/2017
- Trim Size: 146.000mm x 221.000mm x 22.000mm
- Weight: 335.000gr
- Category 1 : BUSINESS & ECONOMICS / Marketing / General
- Category 2 : BUSINESS & ECONOMICS / Business Communication / General
- Category 3 : BUSINESS & ECONOMICS / Business Writing
- Category 4 : BUSINESS & ECONOMICS / Sales & Selling / Management