10 Laws of Trust, Expanded Edition

On Sale Date: 9.17.19

In this smartly organized, evidence-based book, Joel Peterson decries the mediocrity created by self-centered leadership, profit-above-people mentalities, and cloak-and-dagger cultures. The JetBlue chairman and Stanford professor reawakens our instincts for using trust to catalyze people and companies to their highest potential—working together toward goals, innovating, and sharing knowledge.

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About the Book

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JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations, in this groundbreaking expanded edition of The 10 Laws of Trust.

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In The 10 Laws of Trust Expanded Edition, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge.

How does it feel to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.”

With compelling examples, Peterson details how to establish and maintain a culture of trust, including: Start with integrity * Invest in respect * Empower everyone * Require accountability * Create a winning vision * Keep everyone informed * Budget in line with expectations * Embrace conflict * Forget “you” to become an effective leader * And more.

With this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.

This fully expanded edition includes a powerful self-assessment tool for organizations to evaluate their culture of trust and discover areas for improvement. Peterson has also added rich new case studies and chapters on the theme of betrayal, including how to manage and guard against it.

About the Authors

JOEL PETERSON

Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992. After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel is often sought as a mentor and coach by leaders and aspiring leaders.

David A. Kaplan

David A. Kaplan worked for 25 years at Newsweek and Fortune. A New York Timesbestselling author, he is now a media consultant and teaches journalism and law at NYU.

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ENDORSEMENTS

“Trust is the essential enabler for truly great teams—and no one understands, practices, or explains it like Joel Peterson. Where a great book makes complex ideas seem simple, 10 Laws captures the essence of trust and provides a clear pathway for those willing to nurture it. Simultaneously educational and uplifting, it’s a book to be savored.”

—General (Ret.) Stanley McChrystal, author of the New York Times bestseller Team of Teams

“In Silicon Valley and beyond, people listen to Joel Peterson’s calm, thoughtful advice because he’s so well-trusted. In this book he shares his hard-won wisdom on how you can be too.”

—Marc Andreessen, cofounder of Andreessen Horowitz

“Joel Peterson’s simple, lucid book is a blueprint for building a culture of trust, creativity, and high morale at a time when all three are desperately needed.”

—Arianna Huffington, cofounder of the Huffington Post Media Group

“To earn trust, you have to show trust, and Joel Peterson teaches us how. Trust me: this insightful, fast read is worth your time.”

—Adam Grant, Wharton professor and New York Times bestselling author of Originals and Give and Take

“An important book on an amazingly important topic. Trust is so often treated implicitly and not discussed, when there are few things more leveraged for treating explicitly and discussing. Joel’s book opens the door for that next level of practice, for individuals and organizations.”

—Kent Thiry, CEO of DaVita HealthCare Partners

“The 10 Laws of Trust reminded me how vital and intuitive building trust is to our success as leaders. All present and future leaders need to place this book on their must-read list, as it clearly delineates the most important behaviors we need to not only ‘speak to,’ but ‘act to’ in order to insure both our own success and that of our organizations.”

—Ann Rhoades, former Head of People at Southwest Airlines, author of Built on Values, and founder of People Ink