A Global Powerhouse

—On and Off the Courts

The NBA Story  will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

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Success doesn’t

happen overnight

Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.

A legacy defined by hard

work and perseverance

Failures are never final. Just look to the NBA as an example of this truth. What started as a simple game in 1891 has turned into a multi-billion-dollar business. But it wasn’t always easy. Having faced league mergers, financial crises, disenchanted players, and much more, the league took its experiences and learned from it. The NBA sought feedback and solutions to each problem, which, in turn, led to today's league, earning the respect of millions of fans globally.

In this book, you’ll learn:

How to keep a dream alive when it seems like no one wants to see it come true.

How a company can find their way out of a financial crisis.

How presentation is the secret sauce to success.

How a company can build a loyal fanbase who will do anything to keep them on top.




When you order, you’ll receive access to:



Discover the key takeaways that made the NBA one of the most successful sports leagues in the world.

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The NBA is a thriving business and a model of how a sports league can become a global entity with fans and revenue streams worldwide.

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