The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.
A New Journey
Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.
A Change in Focus
How did Marvel Studios become one of the most successful studios in the industry? Well, it didn't happen overnight. When you're a struggling comic book publisher, and the company isn't making money, what's next? Learn to leverage the power of storytelling for a new medium.
The Marvel Story will share with readers how the company navigated financial struggles, dealt with legal issues and rights to its characters, and found a balance between entertainment and profits.
In this book, you’ll learn:
To recognize and pursue additional revenue streams.
To keep a decades-old superhero franchise new and exciting without losing sight of its roots.
A company can successfully balance the creative with business to appease investors and fans alike.
The Marvel Studios Story
When you order, you’ll receive access to:
HISTORY OF THE MARVEL UNIVERSE
Discover the pivotal moments in Marvel’s history that led to their greatest success.
After years of being disillusioned, Stan Lee was excited again. He especially loved breaking new ground and pushing the envelope of the genre.
From a failing comic book
publisher to a
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