A Hollywood
Behemoth
The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.
A New Journey
for Marvel
Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.
A Change in Focus
How did Marvel Studios become one of the most successful studios in the industry? Well, it didn't happen overnight. When you're a struggling comic book publisher, and the company isn't making money, what's next? Learn to leverage the power of storytelling for a new medium.
The Marvel Story will share with readers how the company navigated financial struggles, dealt with legal issues and rights to its characters, and found a balance between entertainment and profits.
In this book, you’ll learn:
To recognize and pursue additional revenue streams.
To keep a decades-old superhero franchise new and exciting without losing sight of its roots.
A company can successfully balance the creative with business to appease investors and fans alike.
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The Marvel Studios Story
TODAY
When you order, you’ll receive access to:
HISTORY OF THE MARVEL UNIVERSE
Discover the pivotal moments in Marvel’s history that led to their greatest success.
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After years of being disillusioned, Stan Lee was excited again. He especially loved breaking new ground and pushing the envelope of the genre.
From a failing comic book
publisher to a
Hollywood giant.
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