The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.
The industry thought
they were crazy.
When the company’s two young founders set out to individualize credit, the financial world thought they were crazy… until it became clear that they weren’t.
Finding a better way
of doing things.
Richard Fairbank and Nigel Morris changed the credit industry forever. They realized there was a better way to serve customers. When all of the big companies were offering a "one-size-fits-all" strategy, Capital One decided to do something different: to personalize the experience.
In this book, you’ll learn:
To recognize underserved sections of a market.
That rejection in the business doesn’t mean it’s time to quit.
To determine what people
want and how to get it to them.
To employ marketing campaigns that will change the way people live.
THE CAPITAL ONE STORY
When you order, you’ll receive access to:
WHAT'S IN YOUR WALLET?
In this one-page PDF, you'll discover the high-level strategies—data, personalization, and marketing—led to Capital One's success.
You’ll learn how two men with a vision and unique approach to data-driven marketing built a new kind of bank.
Differentiate yourself from your competitors
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