Never Stop Learning
What can you learn from the most successful companies in the world? Well, a lot, if you're willing. The Business Storybook Series highlights top-tier businesses that put in the hard work and dedication to become powerhouses of their industries.
Find Your Edge
Every successful brand has an edge, that one thing that sets them apart from their competitors. In The Business Storybook Series, you’ll learn the competitive strategies, workplace culture, and daily business practices that played a part in some of the world's biggest brand's successes.
THE MICROSOFT STORY
It wasn’t so long ago that Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?
THE DOMINO'S STORY
As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits.Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.
THE SPANX STORY
Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.
THE TARGET STORY
In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game.
THE CAPITAL ONE STORY
Disruption is inevitable for any industry. Richard Fairbank and Nigel Morris saw that the "one-size-fits-all" credit card strategy was lacking innovation. They were looking for a revolution, they found it, and they changed the credit industry forever.
THE MARVEL STUDIOS STORY
Marvel is an iconic brand that has shaped popular culture forever. What began as a struggling comic book publisher turned into one of history's most successful movie studios ever.
THE NBA STORY
Life wasn't always glamorous in the NBA. The league has grown from its humble beginning in 1946 to its current status as a multi-billion-dollar empire. Learn how the organization has weathered financial crises and mergers, created larger-than-life figures like LeBron James, and earned millions of loyal fans throughout the world.
THE SEPHORA STORY
Sephora is an experience for anyone who walks through their doors. It's that superior experience that led the makeup retailer to become a dominant force in the $48.3 billion-dollar industry.