Learn the proven strategies to get past the noise and nonsense, so you can start winning New Sales!

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  • Access to the #SalesTruth Assessment tool

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  • Access to the #SalesTruth Assessment tool

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About The Book

Welcome to the world of sales, where the one constant you can bank on is the noise from so-called experts and thought leaders who want to convince you everything has changed and that you need their latest tools, toys, or tricks to stay even or get ahead of the pack. Yet, ironically, it seems that the more of these new miracle solutions you adopt, the harder it is to get results.

In Sales Truth, Mike Weinberg offers a blunt wake-up call to salespeople and sales leaders on how to get past the noise and nonsense, so you can start winning more New Sales. Here’s the truth:

  • Many of these so-called sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results.
  • The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to the typical seller or sales team.
  • What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today, and you can discover these accessible, simple truths and best practices that will drive the results you want in this bold new book.

Mike Weinberg, bestselling author of New Sales. Simplified. and Sales Management. Simplified., brings sanity back to the sales effectiveness table by sharing proven strategies that he sees working firsthand across sales teams in a myriad of industries around the globe. Stop looking for the shortcut or secret sales sauce and instead apply Weinberg’s proven, powerful principles to help you master the fundamentals of professional selling and create more new sales opportunities than you ever believed possible.


About The Author


Mike Weinberg loves sales! He is a consultant, coach, speaker, and bestselling author. His specialties are new business development and sales management, and he’s on a mission to simplify sales and create high-performance salespeople and sales teams. Mike is known for his blunt, practical, often funny approach and that he calls it like he sees it. He has spoken and consulted on five continents and works with companies ranging in revenue from a few million to many billions of dollars.


“Bold. Blunt. Truth. Mike will disrupt your thinking and challenge you with simple sales solutions as only he can. Proceed with caution—powerful insights on every page.”

— Mark Hunter, author of High-Profit Prospecting

“It is rare that a book speaks a truth so strongly and so clearly that it defines an era. #SalesTruth is that book. Weinberg tells the #SalesTruth in his blunt, inimitable style, delivered with a sense of humor, and heavy on the practical, tactical approach that is his trademark.

— Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away from Your Competition

“You likely have never before gasped while reading a sales book, so brace yourself for some real, honest, potentially painful, truths including a debunking of my personal favorite sales myth that ‘everything has changed.’ You will be a better salesperson and sales leader after implementing these #SalesTruths. Do yourself a favor and read this book now.”

— Andrea Waltz, coauthor of Go for No!

“Mike Weinberg has done it again. He obliterates all of the latest shiny sales shortcuts and reorients us toward real selling and real results. #SalesTruth will leave you motivated and ready to kick butt. Happy hunting!”

— Evan Waldman, CEO, Essex Industries

“The #SalesTruth is in this book, and it’s on a short list of the most impactful books about professional selling I’ve ever read. Absolute gems include the ‘Bridge Line’ in chapter 10 and the ‘Money Line’ in chapter 11, and the ‘Not-So-Extraordinary’ keys to success in chapter 15 could alone double your revenue!”

— Jeff Bajorek, host of The Why and the Buy podcast

“Beware the false prophets who proclaim the death of traditional hard work—prospecting, calendar management, listening before pitching! Business owners, sales executives, and salespeople will find #SalesTruth to be a pragmatic and practical guide to what works in sales with common sense, hard truths, and direct takeaways that debunk the excuses for poor sales performance. Mike’s got great advice and relevant case studies that smart sales reps and their managers will want to implement ASAP.”

— Gina Hoagland, Co-founder, Collaborative Strategies, Inc., and Chairwoman, Triad Bank

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