Purpose-driven companies have better outcomes.

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Purpose and Profit: How Business Can Lift Up the World

By George Serafeim

With the right mindset and tools, you can achieve purpose and profit simultaneously. The old "greed is good," money-over-everything assumption no longer applies—not in a world where environmental and social issues are becoming increasingly relevant for organizations worldwide. 

In Purpose and Profit, Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand how a company's purpose affects its profits.

Serafeim also teaches new ways to look at your choices and career decisions in light of today's realities, so you can maximize purpose and profit in your own life.

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Why doing good is leading some companies to new heights

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How these companies are accomplishing it

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What you need to know to take advantage of this powerful new alignment in society

People go into the business world—at every level—because they think they can make a difference, provide value to the marketplace, and live according to their values.

Geroge Serafeim headshot

About the

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He was one of the first associate professors to receive a Chaired Professorship, one of the youngest to chair an executive education program and to receive tenure and a full professorship at Harvard Business School.

He has presented his research in over 60 countries around the world, including to world leaders in government and business at events such as the World Economic Forum at Davos, the Aspen Ideas Festival, White House conferences on business leadership, the Securities and Exchange Commission, and the European Commission.

He ranks among the top 10 most popular authors out of over 12,000 business authors on the Social Science Research Network.

Geroge Serafeim headshot

About the

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He was one of the first associate professors to receive a Chaired Professorship, one of the youngest to chair an executive education program and to receive tenure and a full professorship at Harvard Business School.

He has presented his research in over 60 countries around the world, including to world leaders in government and business at events such as the World Economic Forum at Davos, the Aspen Ideas Festival, White House conferences on business leadership, the Securities and Exchange Commission, and the European Commission.

He ranks among the top 10 most popular authors out of over 12,000 business authors on the Social Science Research Network.

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