the lemonade life

How to Fuel Success, Create Happiness, and Conquer Anything

By Zack Friedman

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  • 10 Principles To Lead The Lemonade Life
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about the book


The secret to an extraordinary life starts with five simple changes that anyone can make.

No matter who you are, where you come from, what you do for a living, or how much money you have, everyone has a shot at greatness.

Zack Friedman has inspired millions with his powerful insights, including more than fourteen million who have read his advice in Forbes.

In his groundbreaking new book, The Lemonade Life, Friedman starts with a fundamental question: What drives success? It’s not only hard work, talent, and skill. The most successful people have one thing in common, the power to flip five internal “switches.” We all have these five switches, and when activated, they are the secret to fuel success, create happiness, and conquer anything.

The Lemonade Life is filled with inspirational and practical advice that will teach you:

  • Why you should write yourself a $10 million check
  • Why your career depends on the Greek alphabet
  • Why you need ikigai in your life
  • How Judge Judy can help you have better work meetings
  • How these twenty questions will change your life

Learn from the entrepreneur who failed 5,126 times before becoming a billionaire, the fourteenth-century German monk who helped reinvent Domino’s Pizza, the technology visionary who asked himself the same question every morning, the country music icon who bought more than one hundred million books, and the ice cream truck driver who made $110,237 in less than one hour.

With powerful stories and actionable lessons, this book will profoundly change the way you live, lead, and work. Your path to greatness starts with a simple choice. Every day, you’re choosing to live one of two lives: the Lemon Life or the Lemonade Life. Which life will you lead?

All it takes to begin your journey is an open mind and the courage to change.

- The Lemonade Life

about the author


Zack Friedman is the founder and chief executive officer of Make Lemonade, a leading personal finance company that empowers you to live a better financial life. He is an in-demand speaker and has inspired millions through his powerful insights, including more than fourteen million who have read his advice in Forbes. Previously, he was chief financial officer of an international energy company, a hedge fund investor, and worked at Blackstone, Morgan Stanley, and the White House. Zack holds degrees from Harvard, Wharton, Columbia, and Johns Hopkins. He lives in New York with his wife and children.



“Zack Friedman is an inspirational leader for the next generation...If you want to experience powerful transformation, read this book.” 

- MARSHALL GOLDSMITH, #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There

“Through stories and ideas, The Lemonade Life continually teaches your brain that change is possible if you remain positive and experiment with life.”

— SHAWN ACHOR, New York Times bestselling author of Big Potential and The Happiness Advantage

The Lemonade Life is a game changer.”

— BETH COMSTOCK, Author, Imagine It Forward and former Vice Chair of GE

“Zack Friedman has the mind of Tim Ferriss, the passion of Gary Vaynerchuk, and the heart of Tony Robbins. The Lemonade Life is the must-read book of the year for entrepreneurs and leaders.”


The Lemonade Life is an immensely readable blueprint for finding that elusive pathway that leads to success and happiness.”

— DAVID S. POTTRUCK, former CEO of Charles Schwab

The Lemonade Life is thought-provoking, engaging, and a compelling reading for anyone who seeks positive change.”

DAVID NOVAK, co-founder and retired Chairman & CEO, Yum! Brands (KFC, Pizza Hut, Taco Bell)

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