Unleash the power of storytelling
The Art of the Tale: Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
By Steven James and Tom Morrisey
Learn how to tell stories more effectively, lead and teach more creatively, and prepare your message in less time—whether your audience is a boardroom of executives, a classroom of students, or an auditorium full of eager listeners.
- Understand what makes a good story
- Shape your memories into inspiring stories
- Craft and remembering stories
- Draw truth out of stories you wish to tell
- Connect with your audience
- Match your expectations with those of your listeners
- Gain confidence in your ability as a storyteller
Research over the last 25 years continues to confirm what the greatest teachers in history have always known: stories reach the heart, change perspectives, and transform lives.
The Art of the Tale
Preview: "Two Secrets to Improving Your Storytelling Delivery"
Preview: "What to Remember When Sharing Multicultural Stories"
Preview: "Tips for Adding Humor to Your Stories"
Preview: "Avoid Three of the Most Common Mistakes Speakers Make"
This book is for:
“Steven and Tom are worldclass crafters of stories and experts at communicat- ing them. The principles they unpack in The Art of the Tale will enhance any company or individual’s communication strategy and overall effectiveness.”
— Tony Marr, award-winning storyteller and business consultant
“If you want to touch hearts and minds, form bonds with listeners, and build that elusive quality known as ‘brand,’ a well-told story is the key, and this is the book that helps you find that key.”
— Meg Crofton, president (retired) of Disney Parks Operations, USA and France
“I have walked many paths: coach, consultant, speaker, entertainer, writer, mother. This book applies to each of them. I don’t care what title you carry beside your name, The Art of the Tale will be a solid tool in your box. An en- joyable read with many stop, think, underline it moments.”
— Kim Weitkamp, storyteller, author, and creator of ProfitableStory.com
“Communication. Connection. Culture. None of these work without story- telling. In this important book, Steven James and Tom Morrisey teach us how to tell superior stories in superior ways by mastering The Art of the Tale!”
— Rowan Gibson, bestselling author and award-winning keynote speaker
About the
Steven James is a critically acclaimed author, keynote speaker, and professional storyteller with a master’s degree in storytelling. Since 1996 he has appeared more than 2000 times at events spanning the globe, presenting his stories and teaching the principles of storytelling to writers, speakers, teachers, and leaders. He has performed on the stage of the National Storytelling Festival’s prestigious Story Slam competition and leads master classes on novel writing across the country. His books have won or been shortlisted for dozens of national and international awards. When he’s not writing or speaking, he hosts the weekly podcast The Story Blender, on which he interviews some of the world’s leading writers and storytellers.
Tom Morrisey is in deep demand as one of the world’s top speechwriters and executive engagement leaders. He has spent the last two decades as a Fortune 50 speechwriter and communications consultant, working with companies such as Chrysler, Ford Motor, General Motors, and The Walt Disney Company. He is also a popular conference speaker and has taught storytelling techniques (and the science underlying them) on both sides of the Atlantic. Tom currently works in public affairs management for The Walt Disney Company, where he mentors speechwriters and storytellers on three continents. When not writing speeches, he pens thrillers and literary fiction.
About the
Steven James is a critically acclaimed author, keynote speaker, and professional storyteller with a master’s degree in storytelling. Since 1996 he has appeared more than 2000 times at events spanning the globe, presenting his stories and teaching the principles of storytelling to writers, speakers, teachers, and leaders. He has performed on the stage of the National Storytelling Festival’s prestigious Story Slam competition and leads master classes on novel writing across the country. His books have won or been shortlisted for dozens of national and international awards. When he’s not writing or speaking, he hosts the weekly podcast The Story Blender, on which he interviews some of the world’s leading writers and storytellers.
Tom Morrisey is in deep demand as one of the world’s top speechwriters and executive engagement leaders. He has spent the last two decades as a Fortune 50 speechwriter and communications consultant, working with companies such as Chrysler, Ford Motor, General Motors, and The Walt Disney Company. He is also a popular conference speaker and has taught storytelling techniques (and the science underlying them) on both sides of the Atlantic. Tom currently works in public affairs management for The Walt Disney Company, where he mentors speechwriters and storytellers on three continents. When not writing speeches, he pens thrillers and literary fiction.
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