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Success through obsession.

Discover how obsessive leaders can achieve the extraordinary by passionately committing to achieving their goals.

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Each entrepreneur profiled in the book All In have their unique passions, characteristics and drive.

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Discover how obsession can lead to your success

Organizations need obsessive leaders, at various levels, if they are to survive and grow in a highly competitive world. This is particularly true if they are striving to disrupt the status quo with a new product or service offering.

All In shows leaders and aspiring leaders how obsession, if properly focused and managed, is necessary and productive.

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The Ups and Downs of obsession.

Obsession is both necessary and potentially toxic. It needs to be embraced but handled with care by individuals and their organizations.

By studying the success stories of our most iconic leaders, like Jeff Bezos, Elon Musk, Howard Shultz, and Steve Jobs, acclaimed author Robert Bruce Shaw provides insight into the dark side of obsession. All In shows how to manage obsession’s downsides while realizing the benefits of relentlessly seeking to create something that truly matters.

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Robert Bruce Shaw

Robert Bruce Shaw helps business leaders build organizations and teams capable of superior performance.

His specialty is working closely with senior executives, so they can understand and address the challenges modern businesses face—especially the need to maximize organizational and leadership effectiveness, both crucial for any company to remain relevant and competitive. Shaw holds a PhD in organizational behavior from Yale University and has authored books on leadership and team building.

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The most central obsession, one common to the leaders profiled in this book, is the unrelenting drive to improve that which currently exists.

The benefit of obsession is it can result in a level of mastery that few people experience. Imagine the experiences of Jeff Bezos, Elon Musk, Travis Kalanick, and Steve Jobs in building firms that transformed entire industries.

Organizations need obsessive leaders, at various levels, if they are to survive and grow in a highly competitive world. This is particularly true if they are striving to disrupt the status quo with a new product or service offering.

It may seem absurd to sympathize with those who achieve success at the level of Bezos and Musk. We must recognize, however, that being obsessed is not always a comfortable or happy existence.

Persistence, a key component of grit, becomes in the obsessed a relentless drive to achieve one’s goal. Focus without drive means that ideas, even the most promising, may never result in a product or service that consumers value.

All told, obsession is both necessary and potentially toxic. It needs to be embraced but handled with care by individuals and their organizations.

Obsession also offers the opportunity to become part of a community with similar interests, goals, and lifestyle—people with the same fixations.

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