Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

by John Lowry

On Sale: October 31, 2023

Price: $24.99

Book Summary

This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

About the Book

Negotiators might be born, but great negotiators are made.

This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes.

The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation. Through case studies, illustrations, exercises, and personal stories, Lowry shows how to:

  • Make strategic decisions – move from doing what is comfortable to doing what is most strategic.
  • Manage the process – carefully balance the urge to compete with the need to collaborate.
  • Deliver the deal – fine-tune the negotiation process to achieve the desired outcome.

This book makes it easy to join the ranks of leaders who have experienced unprecedented success by making negotiation simple.



'This book is going to be helpful to you not just once, but more likely every day for the rest of your life. Just recognizing the two types of negotiation and understanding which negotiation you are in could make or save you millions and also keep you from being trapped by a bully on a tear. If I were in your shoes, I'd read this book carefully. I'd read it twice, in fact, and then I'd read it again with a Hi-Liter in hand while listening to the audiobook.'

'Exceptionally well written, and thoroughly 'reader friendly' in organization and presentation, Negotiation Made Simple is highly recommended as a core and fundamental addition to personal, professional, community, and college/university library business marketing/selling collections and supplemental MBA curriculum studies lists.'

'This book is required reading for my team members because I have seen firsthand the impact of effective negotiation. My people engage in it every day. John Lowry will teach you a lot more than how to get better deals; he will teach you a process for success.'

'I have personally been through John Lowry's negotiation training many times. Not only is it entertaining, but it is also extremely applicable to your everyday life. This book, Negotiation Made Simple, brings his world-class training to life in book form. It is a must-read for anyone looking to improve their negotiation skills. I have benefited from John's teaching and have used it for over a decade. This stuff works. The wisdom in this book changed my life and it can change yours, too.'

'John Lowry reminds us that negotiation is not just for the board room or Capitol Hill. It is a life skill that we all need and this book can help you think about effectively negotiating in a new way.'

Product Details

  • ISBN: 9781400336326
  • ISBN 10: 1400336325
  • On Sale: October 31, 2023
  • Pages: 240
  • List Price: $24.99
  • Series: Made Simple Series
  • Trim Size: 146.000mm x 223.000mm x 29.000mm
  • Category 1 : BUSINESS & ECONOMICS / Negotiating
  • Category 2 : BUSINESS & ECONOMICS / Sales & Selling / Management
  • Category 3 : BUSINESS & ECONOMICS / Skills
  • Category 4 : BUSINESS & ECONOMICS / Small Business