Franchising and Licensing

Two Powerful Ways to Grow Your Business in Any Economy

by Andrew Sherman

On Sale: February 28, 2023

Price: $24.99

Book Summary

Growing your business doesn’t have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue.

About the Book

Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.

As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy.

Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: 

  • raise capital, structure agreements, and protect intellectual property; 
  • create market-responsive sales, marketing, and globalization strategies; 
  • establish quality control and compliance measures; 
  • and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising 

This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends.

Product Details

  • ISBN: 9781400239139
  • ISBN 10: 1400239133
  • On Sale: February 28, 2023
  • Pages: 464
  • List Price: $24.99
  • Trim Size: 178.000mm x 254.000mm x 20.000mm
  • Category 1 : BUSINESS & ECONOMICS / Franchises
  • Category 2 : BUSINESS & ECONOMICS / General
  • Category 3 : BUSINESS & ECONOMICS / Business Law
  • Category 4 : BUSINESS & ECONOMICS / Development / Business Development
  • Category 5 : BUSINESS & ECONOMICS / International / General