Sweet Success

A Simple Recipe to Turn your Passion into Profit

by Candace Nelson

On Sale: November 8, 2022

Price: $28.99

Book Summary

Candace Nelson, founder of Sprinkles Bakery, shares the recipe for turning your passion into a successful business.

About the Book


For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:

  • Obtain the key ingredients to any successful business
  • Craft the mindset of an entrepreneur
  • Learn the secret recipe for packaging a product for profit
  • Turn kitchen experiments into top selling products
  • Cultivate a community of brand evangelists
  • Step into a personal brand to amplify the business
  • Know where to put marketing dollars most effectively
  • And much more.


In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.

At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.


'If you are curious about starting a business that will break through all the noise, Sweet Success is where you should begin. Learning from Candace is like taking a crash course in creativity, innovation and hard work. As a world class female founder, Candace shares her most valuable wisdom to guide readers on the path from idea to exit. A must-read manual for any aspiring entrepreneur!'

'In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it.'

'Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. With humility and humor, Candace shares her secret roadmap to building a beloved brand and national chain from her tiny Los Angeles apartment. If you have ever tasted the magic of a Sprinkles cupcake, you know you're in for a treat with this life changing book!'

Candace disrupted a legacy industry by focusing on one simple thing--the cupcake--and created a celebrity, Oprah-endorsed craze that changed her life forever. From cultivating an entrepreneurial mindset to pinpointing and testing the idea, establishing an authentic brand, and keeping the innovative spirit going, Candace shares the secrets to her success and proves that great things can happen when you set an intention and go after your dreams.

Candace turns up the heat to melt the barriers to entrepreneurship and invites everyone to the table by providing her simple recipe for success. This book is a flurry of practical advice from Candace and fellow female business owners: smart, funny, and straightforward. You'll immediately be inspired to get the burners going on your business idea by reading Sweet Success.

Who opens a temple to carbs at the height of the low-carb craze? Nobody--except Candace, who had the audacity to start Sprinkles in 2005, sparking a cupcake bakery revolution that has inspired a generation of female entrepreneurs. This book brings that bravado to readers ready to take the next step in pivoting toward a much sweeter career and life. Through the eyes of an innovator, she gives you the strength and belief in yourself to defy expectations with any creation.

Product Details

  • ISBN: 9781400231508
  • ISBN 10: 1400231507
  • On Sale: November 8, 2022
  • Pages: 240
  • List Price: $28.99
  • Trim Size: 161.000mm x 237.000mm x 26.000mm
  • Category 1 : BUSINESS & ECONOMICS / Personal Success
  • Category 2 : BUSINESS & ECONOMICS / Entrepreneurship
  • Category 3 : BUSINESS & ECONOMICS / Industries / Food Industry
  • Category 4 : BUSINESS & ECONOMICS / Women in Business