Everybody Wants to Rule the World

Surviving and Thriving in a World of Digital Giants

by R "Ray" Wang

On Sale: July 13, 2021

Price: $24.99

Book Summary

Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon.

About the Book

Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon.

Drawing on considerable original research and case studies from Wang’s acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work.

Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.

Everybody Wants to Rule the World will help you:

  • Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.
  • Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.
  • Gain insights into what innovative companies are doing right now to position themselves in this new reality.
  • Take your business from status quo to market leader.


Everybody Wants To Rule The World provides essential insights on the post-digital world. All leaders will need to understand the role of data and new monetization models and why networked organizations will compete on decision velocity and signal intelligence. Ray shows why digital transformation is not enough.

15 years ago I co-authored a report about a new species of business we called 'The Digital Conglomerates' arguing that every company would need to chose whether to compete, avoid or partner with them. Ray's book Everybody Wants to Rule The World, make a strong case that partnering is now the only feasible strategy This is an important book for any executive trying to figure out how to stay alive in the digital age. Don Tapscott, author of Blockchain Revolution and a dozen other best-selling books, most recently The Supply Chain Revolution. Thinkers 50 Hall of Fame, Executive Chairman Blockchain Research Institute.

Building a successful growth model in the digital age, requires new ways of thinking. In Everybody Wants to Rule the World, Ray will you show you the disruption and opportunity ahead of you and your organizaand shy;tion--and how you can embark on a path to not only survive, but also thrive in the age of digital duopolies.

Don't get disrupted! Read Ray Wang's brilliant book Everybody Wants to Rule the World.

How can companies thrive in a world of digital giants? In the age of digital duopolies, where 100 companies around the world will dominate 50 distinct markets, business as usual will surely lead to your company's demise. Ray Wang estimates that 90 percent of the current Fortune 500 will be merged, acquired, or go bankrupt by 2050. Wang develops a business strategy playbook which brilliantly focuses on new business and monetization models, acceleration of decision velocity, design thinking based on long-term mindset, the role, ethical use, and societal impact of new emerging technologies like artificial intelligence, and scaling through joint ventures and ecosystems. All CEOs must understand that the pandemic has accelerated digital transformation, revealing the five business growth drivers aimed at producing holistic stakeholder success in the next normal. Wang's new book may be the most important business book of 2021.

R 'Ray' Wang's provocative prognostications in his latest book will keep you up at night, but are very timely as every sector of the global economy confronts unprecedented digital acceleration.

Ray Wang has written a compelling and thought provoking analysis on how companies can capture market opportunity as digitization continues to accelerate in many industries. The book translates technology shifts such as platform economics and pervasive artificial intelligence and their implications for business strategy, policy making, and society into an engrossing and educational read for business leaders and policy makers.

Ray Wang lays out the challenges of competing in the land of digital giants and the need for policies and practices that encourage innovation and drive democratized, fair competition that benefits all of society.

There are very few people who have had the scope of view that Ray has had into technology transformations during the past 20 years. His credibility and access with some of the industry's most powerful players is just one reason he has seen so much. The less tangible reason is that he is considered one of the nicest humans in this business and people just really like working with him. Both of these are why so many seek his advice. In Everybody Wants to Rule the World, Ray synthesizes all that he's learned by working with and studying the big winners in digital transformation and lays it out in a way that helps what he calls 'worthy competitors.' A very 'worthy read!
--Barbara Bates, Global CEO - Hotwire

While everyone is still talking about Digital Transformation, Ray has unlocked how the Digital Giants are going after massive monetization across industries and value chains. Leaders must understand this new landscape and prepare for a shift in strategy. Everybody Wants to Rule The World is a must-read book that lays out the steps and business models required for success.
--Lara Druyan, Venture Capitalist, Driver of Digital Transformation, Operator

You are just getting your head around digital transformation, and you think you can't compete with digital giants. You can, and Ray lays it out for you. This book gives you leapfrog powers to go from amateur fan to power player by understanding roles and opportunities in this new economy.

You read it in the headlines. You see it in the market. The world has shifted from products to digital services. If you don't monetize digital services in the next five years chances are you won't be around. Everybody Wants to Rule the World is a wake-up call for enterprise executives everywhere and an invaluable guide to future-proofing your company.

Product Details

  • ISBN: 9781400224869
  • ISBN 10: 1400224861
  • On Sale: July 13, 2021
  • Pages: 224
  • List Price: $24.99
  • Trim Size: 160.000mm x 236.000mm x 22.000mm
  • Category 1 : BUSINESS & ECONOMICS / Organizational Development
  • Category 2 : BUSINESS & ECONOMICS / Strategic Planning
  • Category 3 : BUSINESS & ECONOMICS / Leadership
  • Category 4 : BUSINESS & ECONOMICS / Workplace Culture