10 Laws of Trust, Expanded Edition

Building the Bonds that make a Business Great

by Joel Peterson, David Kaplan

On Sale: September 8, 2020

Price: $19.99

Book Summary

JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations, in this groundbreaking expanded edition of The 10 Laws of Trust.

About the Book

JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations.

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

How does it feel to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. With compelling examples, JetBlue Chairman Joel Peterson details how to establish and maintain a culture of trust, including:

  • Start with integrity
  • Invest in respect
  • Empower everyone
  • Require accountability
  • Create a winning vision
  • Keep everyone informed
  • Budget in line with expectations
  • Embrace conflict
  • Forget “you” to become an effective leader

This fully expanded edition includes a powerful self-assessment tool for organizations to evaluate their culture of trust and discover areas for improvement. Peterson has also added rich new case studies and chapters on the theme of betrayal, including how to manage and guard against it.

With The 10 Laws of Trust Expanded Edition in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.


'The 10 Laws of Trust reminded me how vital and intuitive building trust is to our success as leaders. All present and future leaders need to place this book on their must-read list, as it clearly delineates the most important behaviors we need to not only 'speak to,' but 'act to' in order to insure both our own success and that of our organizations.'
--Ann Rhoades, former Head of People at Southwest Airlines, author of Built on Values, and founder of People Ink

'An important book on an amazingly important topic. Trust is so often treated implicitly and not discussed, when there are few things more leveraged for treating explicitly and discussing. Joel's book opens the door for that next level of practice, for individuals and organizations.'
--Kent Thiry, CEO of DaVita HealthCare Partners

'In Silicon Valley and beyond, people listen to Joel Peterson's calm, thoughtful advice because he's so well-trusted. In this book he shares his hard-won wisdom on how you can be too.'
--Marc Andreessen, cofounder of Andreessen Horowitz

'Joel Peterson's simple, lucid book is a blueprint for building a culture of trust, creativity, and high morale at a time when all three are desperately needed.'
--Arianna Huffington, cofounder of the Huffington Post Media Group

'To earn trust, you have to show trust, and Joel Peterson teaches us how. Trust me: this insightful, fast read is worth your time.'
--Adam Grant, Wharton professor and New York Times bestselling author of Originals and Give and Take

'Trust is the essential enabler for truly great teams--and no one understands, practices, or explains it like Joel Peterson. Where a great book makes complex ideas seem simple, 10 Laws captures the essence of trust and provides a clear pathway for those willing to nurture it. Simultaneously educational and uplifting, it's a book to be savored.'
--General (Ret.) Stanley McChrystal, author of the New York Times bestseller Team of Teams

Product Details

  • ISBN: 9781400217427
  • ISBN 10: 1400217423
  • On Sale: September 8, 2020
  • Pages: 208
  • List Price: $19.99
  • Trim Size: 133.000mm x 213.000mm x 13.000mm
  • Category 1 : BUSINESS & ECONOMICS / Workplace Culture
  • Category 2 : BUSINESS & ECONOMICS / Human Resources & Personnel Management
  • Category 3 : BUSINESS & ECONOMICS / Management
  • Category 4 : BUSINESS & ECONOMICS / Leadership
  • Category 5 : BUSINESS & ECONOMICS / Organizational Behavior