The Innovation Mandate

The Growth Secrets of the Best Organizations in the World

by Nicholas Webb, Tom Parks

On Sale: September 10, 2019

Price: $21.99

Format: Downloadable audio file

Book Summary

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

About the Book

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold. 

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Charts, tables, and a self-assessment survey are available in the audiobook companion PDF download.


'In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate.This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations.' - Josh Linkner, New York Times bestselling author, venture capital investor

'Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!' - Chester Elton -- Number one best-selling business author

'Nick approaches innovation mastery, not as a theorist, but as a an award-winning inventor and innovation strategist. Simply stated, this book is a field guide to innovation success.' - Matti Palo, MDCEO and medical technology inventor.

Product Details

  • ISBN: 9781400214631
  • ISBN 10: 1400214637
  • On Sale: September 10, 2019
  • List Price: $21.99
  • Trim Size: Trim size data not found for this book.
  • Category 1 : BUSINESS & ECONOMICS / Development / Business Development
  • Category 2 : BUSINESS & ECONOMICS / Research & Development
  • Category 3 : TECHNOLOGY & ENGINEERING / Inventions
  • Category 4 : BUSINESS & ECONOMICS / Infrastructure
  • Category 5 : BUSINESS & ECONOMICS / Management
  • Category 6 : BUSINESS & ECONOMICS / Workplace Culture
  • Category 7 : BUSINESS & ECONOMICS / Organizational Development