The Power of Strategy Innovation

A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

by Robert E. Johnston, J. Douglas BATE

On Sale: March 29, 2013

Price: $24.95

Format: Paperback

Book Summary

Companies are struggling to remain flexible, future-oriented, and responsive to market changes. Learn the five-step Discovery Process for aligning day-to-day planning with market-centric, discovery-driven innovation that focuses on the future.

About the Book

This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.

The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency.

In The Power of Strategy Innovation, you’ll learn how to:

  • apply innovative thinking to your company’s business model to bridge the gap between strategy and product development;
  • how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs;
  • and how to create a perpetual flow of viable new business opportunities.

Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.

Product Details

  • ISBN: 9780814433652
  • ISBN 10: 0814433650
  • On Sale: March 29, 2013
  • Pages: 332
  • List Price: $24.95
  • Trim Size: 119.000mm x 182.000mm x 26.000mm
  • Category 1 : BUSINESS & ECONOMICS / Strategic Planning
  • Category 2 : BUSINESS & ECONOMICS / Development / Business Development
  • Category 3 : BUSINESS & ECONOMICS / Management
  • Category 4 : BUSINESS & ECONOMICS / Leadership
  • Category 5 : BUSINESS & ECONOMICS / Consulting
  • Category 6 : BUSINESS & ECONOMICS / Organizational Development