The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

by Shannon Belew

On Sale: 01/14/2014

Price: $19.95

Book Summary

Your customers are gathering together under one virtual roof. Have you learned yet how to maximize the potential of social media marketing?

About the Book

Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:• Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Product Details

  • ISBN: 9780814433324
  • ISBN 10: 0814433324
  • Imprint: AMACOM
  • On Sale: 01/14/2014
  • Pages: 272
  • List Price: $19.95
  • Publisher: AMACOM
  • Publication Date: 01/14/2014
  • Trim Size: 152.000mm x 229.000mm x 19.000mm
  • Weight: 453.000gr
  • Category 1 : BUSINESS & ECONOMICS / Sales & Selling / General
  • Category 2 : BUSINESS & ECONOMICS / Marketing / General
  • Category 3 : BUSINESS & ECONOMICS / Industries / Media & Communications
  • Category 4 : BUSINESS & ECONOMICS / E-Commerce / Internet Marketing