The Lean Machine

How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development

by Dantar P. Oosterwal

On Sale: 01/13/2010

Price: $22.99

Book Summary

The most iconic brands stay on top because they know how to evolve to appeal to their market. Discover the Knowledge-Based Product Development system that has fueled the sustained growth of American motorcycle company Harley-Davidson--and how you can achieve the same long-lasting success.

About the Book

In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence.

From near-extinction in the early eighties, Harley-Davidson rose to worldwide recognition and is still today one of the great, iconic American motorcycle brands. In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence

In The Lean Machine, you will learn about their secret weapon and go-to formula for outstanding success as well as:

  • the day-to-day transformation at Harley-Davidson
  • their adapted Knowledge-Based Product Development
  • identifies universal change and improvement issues so that any company can incorporate this

Rooted in Japanese productivity improvement techniques, the Knowledge-Based Product Development method helped Harley realize an unprecedented fourfold increase in throughput in half the time--powering annual growth of more than ten percent.

The Lean Machine is part business journal, part analysis, and part step-by-step toolkit that will help companies in all industries achieve predictably excellent results.

Product Details

  • ISBN: 9780814432884
  • ISBN 10: 0814432883
  • On Sale: 01/13/2010
  • Pages: 272
  • List Price: $22.99
  • Trim Size: 152.000mm x 229.000mm x 15.000mm
  • Category 1 : BUSINESS & ECONOMICS / Development / Business Development
  • Category 2 : BUSINESS & ECONOMICS / Structural Adjustment
  • Category 3 : BUSINESS & ECONOMICS / Strategic Planning
  • Category 4 : BUSINESS & ECONOMICS / Total Quality Management
  • Category 5 : BUSINESS & ECONOMICS / Conflict Resolution & Mediation