Lead with a Story

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

by Paul Smith

On Sale: 08/10/2012

Price: $27.99

Book Summary

Storytelling has become the latest and greatest tool for effective, inspirational leadership. Learn how a stunning delivery can result in phenomenal success.

About the Book

Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.

Product Details

  • ISBN: 9780814420300
  • ISBN 10: 0814420303
  • Imprint: AMACOM
  • On Sale: 08/10/2012
  • Pages: 288
  • List Price: $27.99
  • Publisher: AMACOM
  • Publication Date: 08/10/2012
  • Trim Size: 165.000mm x 235.000mm x 25.000mm
  • Weight: 562.000gr
  • Category 1 : BUSINESS & ECONOMICS / General
  • Category 2 : BUSINESS & ECONOMICS / Business Communication / General
  • Category 3 : BUSINESS & ECONOMICS / Leadership
  • Category 4 : BUSINESS & ECONOMICS / Workplace Culture