High-Profit Selling

Win the Sale Without Compromising on Price

by CSP Hunter Mark

On Sale: 02/15/2012

Price: $19.95

Book Summary

Negotiating isn’t always in a business’s best interest. This powerful guide explains how to increase your sales--and do so while selling at a higher price.

About the Book

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. High-Profit Selling teaches readers to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. By explaining how short-term strategies are destructive to the long-term sustainability of a business, this eye-opening book helps readers instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships. You’ll learn how to avoid negotiating, actively listen to customers, match the benefits of products or services with customers’ needs and pains, confidently communicate value, and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

Product Details

  • ISBN: 9780814420096
  • ISBN 10: 0814420095
  • Imprint: AMACOM
  • On Sale: 02/15/2012
  • Pages: 272
  • List Price: $19.95
  • Publisher: AMACOM
  • Publication Date: 02/15/2012
  • Trim Size: 152.000mm x 229.000mm x 19.000mm
  • Weight: 475.000gr
  • Category 1 : BUSINESS & ECONOMICS / Customer Relations
  • Category 2 : BUSINESS & ECONOMICS / General
  • Category 3 : BUSINESS & ECONOMICS / Consumer Behavior
  • Category 4 : BUSINESS & ECONOMICS / Sales & Selling / General