High-Profit Selling

Win the Sale Without Compromising on Price

by CSP Hunter Mark

On Sale: February 15, 2012

Price: $22.99

Book Summary

Negotiating isn’t always in a business’s best interest. This powerful guide explains how to increase your sales--and do so while selling at a higher price.

About the Book

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.

In this invaluable resource, you’ll learn:

  • how to avoid negotiating, actively listen to customers,
  • match the benefits of products or services with customers’ needs and pains,
  • confidently communicate value,
  • and ensure prospects are serious and not shopping for price.

Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

Product Details

  • ISBN: 9780814420096
  • ISBN 10: 0814420095
  • On Sale: February 15, 2012
  • Pages: 272
  • List Price: $22.99
  • Trim Size: 152.000mm x 229.000mm x 19.000mm
  • Category 1 : BUSINESS & ECONOMICS / Sales & Selling / Management
  • Category 2 : BUSINESS & ECONOMICS / General
  • Category 3 : BUSINESS & ECONOMICS / Consumer Behavior
  • Category 4 : BUSINESS & ECONOMICS / Customer Relations
  • Category 5 : BUSINESS & ECONOMICS / Sales & Selling / General