Persuasive Business Proposals

Writing to Win More Customers, Clients, and Contracts

by Tom Sant

On Sale: 04/30/2012

Price: $19.95

Book Summary

Companies are still producing confusing, unpersuasive business proposals--few of which result in new clients or contracts. Learn how to craft a powerful proposal that increases your sales success.

About the Book

Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to attract prospects’ attention and speak to their needs; ask essential questions for qualifying opportunities; “power up” cover letters and executive summaries; overcome “value paranoia”; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

Product Details

  • ISBN: 9780814417850
  • ISBN 10: 081441785X
  • Imprint: AMACOM
  • On Sale: 04/30/2012
  • Pages: 288
  • List Price: $19.95
  • Publisher: AMACOM
  • Publication Date: 04/30/2012
  • Trim Size: 152.000mm x 229.000mm x 19.000mm
  • Weight: 466.000gr
  • Category 1 : BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
  • Category 2 : BUSINESS & ECONOMICS / Business Communication / General
  • Category 3 : BUSINESS & ECONOMICS / Business Writing