Call to Action

Secret Formulas to Improve Online Results

by Bryan Eisenberg, Jeffrey Eisenberg, Lisa Davis

On Sale: 10/29/2006

Price: $24.99

Book Summary

New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience.

About the Book

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Product Details

  • ISBN: 9780785219651
  • ISBN 10: 078521965X
  • On Sale: 10/29/2006
  • Pages: 288
  • List Price: $24.99
  • Trim Size: 190.000mm x 235.000mm x 14.000mm
  • Category 1 : BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
  • Category 2 : BUSINESS & ECONOMICS / Marketing / Direct
  • Category 3 : BUSINESS & ECONOMICS / Sales & Selling / General